Marketing Skills: The Complete Guide to Marketing Skills for AI Agents
Marketing Skills provides 32 marketing skills for Claude Code and AI agents — CRO, copywriting, SEO, analytics, paid ads, growth engineering, pricing strategy, and sales enablement across 9 categories. 12,000+ stars, JavaScript, MIT.
Marketing Skills on GitHub
What Is Marketing Skills?
A skill library that teaches AI agents how to do marketing. Each skill is a SKILL.md file containing specialized knowledge, frameworks, and best practices that AI agents can read on-demand. Install them into Claude Code, Codex, or any agent that supports the SKILL.md format — your AI assistant instantly becomes a marketing expert.
- Language: JavaScript
- License: MIT
- Stars: 12,000+ ⭐
- Forks: 1,744
- Releases: 4
- Homepage: marketing-skills.com
Skill Categories (9 Categories, 32 Skills)
1. Conversion Optimization (6 Skills)
| Skill | Purpose |
|---|
| page-cro | Any marketing page optimization |
| signup-flow-cro | Registration flow optimization |
| onboarding-cro | Post-signup activation |
| form-cro | Lead capture form optimization |
| popup-cro | Modal and overlay optimization |
| paywall-upgrade-cro | In-app upgrade moment optimization |
2. Content & Copy (5 Skills)
| Skill | Purpose |
|---|
| copywriting | Marketing page copy |
| copy-editing | Edit and polish existing copy |
| cold-email | B2B cold outreach emails and sequences |
| email-sequence | Automated email flows |
| social-content | Social media content |
3. SEO & Discovery (6 Skills)
| Skill | Purpose |
|---|
| seo-audit | Technical and on-page SEO |
| ai-seo | AI search optimization (AEO, GEO, LLMO) |
| programmatic-seo | Scaled page generation |
| site-architecture | Page hierarchy, navigation, URL structure |
| competitor-alternatives | Comparison and alternative pages |
| schema-markup | Structured data |
4. Paid & Distribution (3 Skills)
| Skill | Purpose |
|---|
| paid-ads | Google, Meta, LinkedIn ad campaigns |
| ad-creative | Bulk ad creative generation and iteration |
| social-content | Social media scheduling and strategy |
5. Measurement & Testing (2 Skills)
| Skill | Purpose |
|---|
| analytics-tracking | Event tracking setup |
| ab-test-setup | Experiment design |
6. Retention (1 Skill)
| Skill | Purpose |
|---|
| churn-prevention | Cancel flows, save offers, dunning, payment recovery |
7. Growth Engineering (2 Skills)
| Skill | Purpose |
|---|
| free-tool-strategy | Marketing tools and calculators |
| referral-program | Referral and affiliate programs |
8. Strategy & Monetization (4 Skills)
| Skill | Purpose |
|---|
| marketing-ideas | 140 SaaS marketing ideas |
| marketing-psychology | Mental models and psychology |
| launch-strategy | Product launches and announcements |
| pricing-strategy | Pricing, packaging, and monetization |
9. Sales & RevOps (2 Skills)
| Skill | Purpose |
|---|
| revops | Lead lifecycle, scoring, routing, pipeline management |
| sales-enablement | Sales decks, one-pagers, objection docs, demo scripts |
Installation Options
| Method | Description |
|---|
| CLI Install | Recommended — one command |
| Claude Code Plugin | Direct plugin integration |
| Clone and Copy | Manual file copying |
| Git Submodule | Keep synced with upstream |
| Fork and Customize | Full customization |
| SkillKit | Multi-agent deployment |
Marketing Skills vs Alternatives
Category: This is a marketing skill library for AI agents.
| Feature | Marketing Skills | Awesome Prompts | Custom Instructions |
|---|
| Focus | Agent skills (SKILL.md) | Prompt collections | System prompts |
| Stars | 12K ⭐ | ~120K ⭐ | Varies |
| Skills Count | 32 across 9 categories | 100+ prompts | 1 per use |
| Agent-Native | ✅ SKILL.md format | ❌ Copy-paste | ❌ Manual |
| CRO Skills | ✅ 6 specialized | ❌ | ❌ |
| SEO Skills | ✅ 6 (including AI-SEO) | ❌ | ❌ |
| Sales & RevOps | ✅ | ❌ | ❌ |
| Growth Engineering | ✅ | ❌ | ❌ |
| Install Options | 6 methods | Copy-paste | Manual |
| Claude Code Native | ✅ | ❌ | ❌ |
| Composable | ✅ Skills chain together | ❌ | ❌ |
| Marketing-Specific | ✅ 100% marketing | General purpose | General purpose |
When to choose Marketing Skills: You want your AI agent to do marketing work — from CRO audits to SEO to copywriting to pricing strategy — with specialized, composable skills.
When to choose Awesome Prompts: You want a broad collection of prompts for general AI usage, not agent-native skills.
When to choose Custom Instructions: You have one specific use case and want a custom system prompt, not a full skill library.
Conclusion
Marketing Skills is the definitive marketing skill library for AI agents. With 32 skills across 9 categories covering the full marketing stack — from conversion optimization through SEO, paid ads, growth engineering, to sales enablement — it turns any Claude Code or AI agent into a marketing expert. The SKILL.md format means skills compose together and can be called on-demand. At 12K stars with 6 installation methods, it's the go-to choice for AI-powered marketing.
Explore Marketing Skills on GitHub
Resources
