Ultimate Shopify Store Launch Checklist: Go Live Confidently

Phase 1: Initial Setup

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Store Name & Business Information: Have you set your store name, legal business name, address, and contact information in Shopify settings?

Domain: Have you bought or connected your custom domain name (e.g., yourstore.com)?

Theme Selection: Have you selected and installed a theme that aligns with your brand (free or paid)?

Phase 2: Adding Your First Products (e.g., 5 products)

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Products Added: Have you added your initial set of products (e.g., at least 5)?

Product Titles: Are product titles clear, descriptive, and keyword-rich (if applicable)?

Product Descriptions: Are descriptions compelling, detailed, and highlight benefits?

Product Images: Have you uploaded high-quality, clear images for each product (multiple angles if possible)?

Pricing & Inventory: Have you set prices, SKUs (optional but recommended), and inventory levels?

Collections: Have you organized products into relevant collections for easier navigation?

Phase 3: Legal Settings

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Refund Policy: Have you created or generated and added your Refund Policy page?

Phase 4: Payment & Shipping Configuration

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Payment Gateway: Have you set up your payment gateway (e.g., Shopify Payments, Stripe, PayPal)?

Shipping Settings: Have you configured your shipping zones, rates, and methods?

Phase 5: Basic Design & Navigation

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Logo: Have you uploaded your store logo in the theme customizer?

Main Navigation Menu: Have you set up your main menu (e.g., Home, Shop, About, Contact)?

Footer Menu: Have you configured the footer menu (e.g., links to legal pages, contact, social media)?

Phase 6: Simple On-Page SEO Optimization

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Page Titles: Have you optimized the SEO titles for your homepage, main collections, and key product pages?

Meta Descriptions: Have you written compelling meta descriptions for these same key pages?

Phase 7: Pre-Launch Tests

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Order Process: Have you tested the entire order process (add to cart, checkout, payment) with a real or test payment?

Mobile Responsiveness: Have you checked how your store looks and functions on various mobile devices and screen sizes?

Links & Forms: Are all links (internal, external, social media) working correctly? Are contact/newsletter forms functional?

Remove Password Page: (Final Step!) Is your store ready to go live? If so, have you removed the password page from Online Store > Preferences?

Ready to Launch!

Congratulations on completing the Shopify launch checklist! By diligently going through these steps, you've laid a strong foundation for your e-commerce store. Remember to continuously monitor, test, and optimize your store after launch for sustained success. Good luck!